The digital Economy: markets and opportunities


Monday,  April 25, 2016.

  Time: from 10 a.m. to 6 p.m.

Mutua Madrileña Auditorium (Paseo de la Castellana, 33. Madrid).


Hosted by Mr. Manuel Campo Vidal, President of the Academy of Sciences and Television Arts



9:30-10:15 a.m. Reception for participants and presentation of documentation.

10:20 -10:30 a.m. Presentation of the VIII Convention

The Honorable. Alejandra Polacci, General Director of Madrid Excelente.


Official Inauguration (10:30-11:30)

  • Awarding of the Excellence Prize on a European Institutional Level to the honorable Mr. José Manuel Durão Barroso, Former President of the European Commission

Keynote speech of Mr. José Manuel Durão Barroso,

Former President of the European Commission

  • The Honorable Mr. Juan López Belmonte, President of the Chamber of Commerce of Madrid.
  • The Honorable Mr. Juan Pablo Lázaro, President of CEIM.
  • Official Inauguration of the Honorable Engracia Hidalgo, Minister of the Economy, Employment and Taxes of the Community of Madrid.


11:30 -12:00 a.m. Coffee break courtesy of Viena Capellanes.



12:00- 12:15 Awarding of the Excellent Person Prize in Science -Health to Dr. Rafael Matesanz, Director of the National Transplant Organization.


 Successful Business Cases

12:15-12:35 “Anticipating the market: the Expedia code”

Mr. Luis Hurtado. Director EMEA of Expedia.

12:35-12:55 “Entrepreneurship with emerging technologies.”

Mr. Pedro Moneo. CEO and founder of OPINNO.

12:55 -13:15 “Interoperability and Internationalization, the i-keys of the success of Libelium.” Ms. Alicia Asín. CEO and founder of Libelium (Smart Cities).

13:15 -13:35 “The startups as the basis of the talent economy”

Mr. Javier Megias. Founder of Startupxplore.


13:40-13:55 Awarding of the Excellent Prize in Technology-Education  to Ms.. Rapelang Rabana, CEO and founder of  Rekindle Learning.



14:00- 15:30 p.m. Cocktail courtesy of Telepizza, La Máquina, Mahou, Cafés Guilis, Marqués de Griñón, La Organic, Jamones Fabeiro and Association of the Restaurant Industry of Madrid.


15:30-15:45 p.m. Awarding of the Excellent Person prize in Business to  Mr.Luis Maroto, CEO de Amadeus.



Successful Business Cases

15:45-16:05 “Do The BASICs, do IT right.” Mr. Chema Alonso. CEO of Eleven Paths.

16:05-16:25 “The Pope on Social Networks.” Mr. Gustavo Entrala. Managing Director of 101.

16:25-16:45 “car2go: Mobility on demand”

Mr. Orazio Corva. Location Manager de Car2Go.

16:45-17:05 “The digital consumer and how to reach them.”

Mr. Juan Luis Polo. CEO of Territorio Creativo.


17:05-17:20 Keynote Address “The EU and the start-up model of companies.” Mr. Isidro Laso. Head of Start-up Europe of the European Commission.


17:25 -17:50 a.m. Coffee break courtesy of Viena Capellanes.


17:55-18:30 Official Closing by the Community of Madrid and the Excellent Prize of Spain to Her Majesty Queen Sofia.

  • Official Closing of the Honorable Cristina Cifuentes, President of the Autonomous Community of Madrid.
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